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On November 18, 1928, the world's most famous Mouse made his very
first public debut. Today, we celebrate 90+ years of Mickey in one
of the most expansive illustrated publications on the Disney
universe. Starting with the first sketches of a character who was
almost named Mortimer, we trace the career of Walt Disney's and Ub
Iwerks's most famous creation, one met with an explosion of
worldwide popularity preceded only by the earlier successes of
Charlie Chaplin. With unlimited access to Disney's vast historical
collections as well as public and private collections, the authors
bring Mickey's success story to life: concept art, story sketches,
background paintings, and animation drawings as well as historical
photographs trace the origins and evolution of such timeless
favorites as Steamboat Willie, The Band Concert, and Brave Little
Tailor. They also follow Mickey as he builds on this legendary
library of short cartoons by appearing in two historic
feature-length films, Fantasia and Fun and Fancy Free. Extensive
archival research sheds new light on little-known chapters of
Mickey's career, the origins of the Mickey Mouse Club, and his use
as a patriotic icon during World War II. Along the way, we
encounter the work of all major Mickey artists in both film and
comics, including such greats as Ub Iwerks, Win Smith, Ferdinand
Horvath, Fred Moore, Floyd Gottfredson, Carl Barks, Manuel
Gonzales, Paul Murry, Romano Scarpa, Giorgio Cavazzano, Byron
Erickson, and Cesar Ferioli. Mickey Mouse has left an indelible
mark on everyday culture as well as high art, becoming a favored
subject for Pop artists such as Andy Warhol, Keith Haring, and Roy
Lichtenstein. As Walt Disney once said: "I only hope that we never
lose sight of one thing-that it was all started by a mouse." And an
end to the success story is nowhere in sight. Today, 90+ years
after his creation, Mickey remains as lovable and popular as ever.
Let's pay tribute to the little fellow, his legend, and his legacy
with a monument to the one and only Mickey Mouse. Copyright (c)
2020 Disney Enterprises, Inc. About the series TASCHEN is 40! Since
we started our work as cultural archaeologists in 1980, TASCHEN has
become synonymous with accessible publishing, helping bookworms
around the world curate their own library of art, anthropology, and
aphrodisia at an unbeatable price. Today we celebrate 40 years of
incredible books by staying true to our company credo. The 40
series presents new editions of some of the stars of our
program-now more compact, friendly in price, and still realized
with the same commitment to impeccable production.
On November 20, 1983, a three-hour made-for-TV movie The Day After
premiered on ABC. Set in the heartland of Lawrence, Kansas, the
film depicted the events before, during, and after a Soviet nuclear
attack with vivid scenes of the post-apocalyptic hellscape that
would follow. The film was viewed by over 100 million Americans and
remains the highest rated TV movie in history. After the premiere,
ABC News aired an episode of Viewpoint, a live special featuring
some of the most prominent public intellectuals of the debating the
virtues of the Arms Race and the prospect of a winnable nuclear
war. The response to the film proved more powerful than perhaps any
film or television program in the history of media. Aside from its
record-shattering Nielsen ratings, it enjoyed critical acclaim as
well as international box office success in theatrical screenings.
The path to primetime for The Day After proved nearly as
treacherous as the film’s narrative. Battles ensued behind the
scenes at the network, between the network and the filmmakers, with
Broadcast Standards and Ad Sales, in the edit room and on the set,
including the “nuke-mares” experienced by the cast. After the
director was pushed aside, he contemplated suicide while also
engineering a comeback through the press. But these skirmishes pale
in comparison to the culture wars triggered by the film in the
press, alongside a growing Nuclear Freeze movement, and from a
united, pro-nuclear Right. Once efforts to alter the script failed,
the White House conducted a full-throttled propaganda campaign to
hijack the film’s message. Before The Day After features a
dramatic insider’s account of the making of and backlash against
The Day After. No other book has told this story in similar
fashion, venturing behind-the-scenes of the programming and news
divisions at ABC, Reagan officials in the White House who mounted
the propaganda campaign, rogue publicists who hijacked the film to
promote a Nuclear Freeze, the backlash from the conservative
movement and Religious Right, the challenges encountered by
film’s production team from conception to reception, and the
experiences of the citizens of Lawrence, Kansas, where the film was
set and shot, if also, ground zero in America’s nuclear
heartland.
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